The Jardins Educational Group grew and diversified its scope, and that made it necessary to update their brand to expand and connect their identity through their different institutions.

The main element for their high school brand was the old red and green four-leaf clover. This guided the creation of the concept for the entire brand system: a garden that grows from the smallest seed to a great field, the Schools and surrounding institutions grow and nurture the students and make them grow in many different ways.

After this main element was created, the other pieces were built over it.

• The Clover, a symbol of uniqueness, for the Schools.
• The Violet, a symbol of resilience and creativity for the Technical School, together with the idea of propulsion and motion.
• The Lotus Flower, a symbol of wisdom,kept from the previous College brand.
• The Angel’s Trumpet, a symbol of proclaiming and spreading messages, for their publishing group Já! Educacional.

After the main brands were created, the client requested the Group’s main logo:

Afterwards the remaining elements: supporting graphics, print material and digital pieces were developed.